This paper reports inquiry exploring the serial argument process model in the case of Asians/Asian-Americans, Blacks/African-Americans, and Caucasians/European-Americans (N = 581). Individuals’ aims in serial arguments were connected to the tactics they reported employing to accomplish their aims, and, further, to any changes in their relational satisfaction following an argument. The paper also explored the influence of one’s strength of ethnic identity on this process. A structural equation model incorporating these relationships was tested for each group. Results supplied adequate support for the models presented. The debate details the dynamics of the serial argument process model for each ethnic group.