Through an exploration of the visual rhetoric of identity proposed by reality shows, particularly Here Comes Honey Boo Boo, this article examines ways in which American reality television and linked media images construct, use, and reiterate visual stereotypes about whites from rural regions of the United States. Its focus is the relationship between image rhetoric and social identity expression and how they converge to generate a discourse loop. Combining identity theory and visual rhetoric studies as a unique methodological lens, this article centers on why and how stereotypes circulate in the so-called realistic media. The implications of broadening stereotype study to cover all varieties of visual artifacts in analysis of specific tropes are especially important to the study of stereotypes of white rural others, particularly since such imagery has grown in volume in recent years and emerges in several different types of media.