Publications

Publication details [#63243]

Ahmed, Saifuddin. 2017. News media, movies, and anti-Muslim prejudice: investigating the role of social contact. Asian Journal of Communication 27 (5) : 536–553.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

This inquiry explores the relationship between Indian non-Muslim adolescents’ Western and Indian news media use, exposure to Hollywood and Bollywood movies, and their prejudice against Muslim minorities. Based on contact hypothesis, the moderating roles of out-group contact were tested within this framework. Multivariate analyses disclosed that Western news media use and exposure to Hollywood movies were significant predictors of anti-Muslim prejudice, while frequent, enriched contact with Muslims reduced out-group prejudice. The relationship between Indian news media use and prejudice was statistically insignificant. The theoretical and practical implications of these findings are debated.