Publication details [#63276]

Vázquez Carranza, Ariel. 2017. If vegetables could talk …: A structural and sequential analysis of buying and selling interactions in a Mexican fruit and vegetable shop. Discourse Studies 19 (6) : 711–731.
Publication type
Article in journal
Publication language
Place, Publisher
SAGE Publications


This conversation-analytic inquiry explores buying and selling encounters in a Mexican fruit and vegetable shop, displaying aspects of the institutional character of these interactions, their overall organisation and sequential structure. It proposes that the core sequential structure of these encounters consists of two base adjacency pairs, buying (requesting–giving a product) and selling (requesting–giving money).