The beginning of the 21st century witnesses a trend for business and leisure travelers to make accommodation decisions by referring to online reviews of hotel accommodation services and the hotel management’s responses to such reviews. The responses, called review response genre in this inquiry, have since attracted considerable research attention. The aim of this paper is twofold. First, it aims to distinguish the moves present in the genre; second, it aims to examine how the hotel management tries to attain service recovery with the moves of the genre.