Previous inquiry has proposed that mothers’ life logistics may raise opportunities for children to watch television. However, associations between structural circumstances of mothers’ lives and levels of children’s television use have not been empirically explored. The contribution of this inquiry is that it explores maternal structural life circumstances longitudinally associated with children’s television time and potential mechanisms underlying this association. More specifically, the inquiry explored the association between mothers’ working hours and children’s television time, and the moderating roles of mothers’ parenting time pressure and well-being in this relationship. Structural equation modeling employing data from a two-wave panel survey of mothers of 1- to 4-year-olds (N = 404) showed a longitudinal relationship between mothers’ working hours and children’s television time. This relationship was moderated by mothers’ parenting time pressure and well-being, indicating that high maternal working hours generate parenting time pressure and subvert mothers’ well-being, which fosters children to watch more television.