Publications

Publication details [#63331]

Allen, Mike, Timothy R. Levine and Sang-Yeon Kim. 2017. The Intertwined Model of Reactance for Resistance and Persuasive Boomerang. Communication Research 44 (7) : 931–951.
Publication type
Article in journal
Publication language
English
Place, Publisher
SAGE Publications

Annotation

Recently, Kim, Levine, and Allen successfully showed that the intertwined model of psychological reactance is applicable for message features other than freedom threat (i.e., personal insult, poor argument). The supporting evidence was attained where resistance dominated. This inquiry further expands the utility of the intertwined model by replicating Kim et al.’s experiment in a content domain where persuasive boomerang was observable. Consistent with Kim et al.’s findings, results point out that both poor argument and personal insult generated negative thoughts and anger in an intertwined manner as freedom threat does. The factor structure of reactance stayed similar whether the message generated resistance (i.e., freedom threat, poor argument) or persuasive boomerang (i.e., personal insult). Anger formed a more powerful sub-construct of reactance than negative cognition across conditions.