In the summer of 2014, in the wake of the declaration of a ‘caliphate’ by the leader of the Islamic State in Iraq and Syria (ISIS), a wave of satirical production depicting the group overflowed the Arab media landscape. Apparently unprompted in some instances and tensely thought-out in others, the Arab comedy offensive paralleled strategic attempts by the U.S. and its allies to ‘take back the Internet’ from ISIS propagandists. This study explores the role of aesthetics, widely, and especially satire, in the production and implementation of ‘counter-narratives’ in the war against ISIS. Using the pioneering theories of Fred Forest and others, it asserts that in the age of digital reproduction, truth-based messaging campaigns misprise the power of myth in swaying hearts and minds. As a modus of expression understood as an act of fabrication, satire is poised to oppose myth with myth. But artists must balance a very fine line.