This paper details aspects related to the “face” – one’s social standing, reputation, and dignity – during interactions between interviewers and interviewees (both politicians and nonpoliticians) in more than 5,000 questions posed during three different broadcast interview programs aired throughout 2012–2013 in Japan. The interactions between interviewers and interviewees are also considered as a dialogic phenomenon in which interlocutors are actors who act and react. By examining the toughness of questions posed in these programs the paper explores their extent of threat to face of the interviewees and the facets associated with this threat, including features related to the interviewees themselves. The results indicate strong evidence of socio-cultural norms and values that affect interviewers’ relationship with politicians and other sources.