As regards humour, executing humorous structures means generating amusement, and includes the skill of perceiving the comical, ludicrous or absurd in human life. This article regards humour as a way in which people in the rural community express themselves freely, without limits or restrictions. It distinguishes and assays sensitive humorous topics in Romanian rural communities. In conducting the inquiry, the following steps were taken: people from the Upper Valley of the river Mureș (selected with sociolinguistic criteria like gender, age, occupation) were videotaped, the audio-video records were transcribed and the data were divided into thematic categories: jokes, traditional shouts and funeral songs or elegies with humorous structures. Starting from these methodological steps, the article tries to execute a multimodal assay, which consists of assaying both the text and the audio-video record. The assay of the text centers on specific structures of conventional humour executed in jokes, traditional shouts and elegies by the major theories of humour: superiority, release and incongruity theories of humour. The audio-video stimuli assay tries to distinguish the impact extent of the psycho-sociolinguistic parameters (gender, occupation and context) on humour execution, focusing on markers of humour like intonation and visual cues. After assaying the humorous sensitive topics in Romanian rural communities via a multimodal viewpoint, it is concluded that speakers unite linguistic and non-linguistic elements in order to make a text humorous.