Publications
Publication details [#63782]
Delibegovic Dzanic, Nihada and Sanja Berberovic. 2017. #ForgiveUsForWeHaveSinned: Conceptual integration theory and political Internet humour. The European Journal of Humour Research 5 (2) : 4–22.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Cracow Tertium Society for the Promotion of Language Studies
Annotation
This article tries to detect the degree to which different forms of political Internet humour can hackle actual political affairs in an evolving democracy like Bosnia and Herzegovina. Specifically, using conceptual integration theory, the article assays the construction of meaning of humorous Internet forms, like memes, demotivational posters, hashtag posts, and memetic photographs, proposing innovative manners of supplying political commentaries on actual political affairs. The meaning of political humour is built in conceptual blending as a basic cognitive mechanism. As it is asserted (Coulson & Pascual 2006, Coulson & Oakley 2006, Coulson 2006, Oakley & Coulson 2008) that blending can be employed as a rhetorical tool impacting the audience to alter the reality and even act upon it, the assay of the construction of meaning of political humour as products of conceptual integration can disclose hidden ideologies in political discourse.