Individuals diverge in their esteem of jokes and cartoons with respect to the structure of the humorous material (e.g., whether the jokes and cartoons can be categorised in terms of inanity-resolution or in terms of nonsense), as well as content (e.g., whether they include sexual topics or not). While the 3WD (3 jokes dimensions) test permits the gauge of such discrepancies in a paper-pencil test of verbal jokes and visual cartoons, humour conveyed by other media, like TV advertisements, has not been covered so far. This inquiry evaluates the esteem of jokes and cartoons alongside the esteem of humorous TV ads that were pre-categorized according to the 3WD structure and content factors. Also, links to personality and readiness to purchase were evaluated. A sample of 134 adult participants completed the inquiry. A joint factor analysis of the 3WD scores and humour esteem in TV ads displays a five-factor structure, with three factors naming the esteem of inanity-resolution humour, nonsense humour and sexual humour, a fourth factor naming the liking of inanity resolution humour with sexual themes (in both ads and jokes) and an advertisement specific factor. Thus, the 3WD dimensions can also be audited in humorous ads. Psychoticism and sensation seeking corresponded negatively with the perceived drollery of inanity resolution humour, repeating findings for the 3WD and also displaying that the connections are alike with respect to humour esteem in TV advertisements. Moreover, the esteeem of humour portended the readiness of the individual to purchase the product or emply the service. To conclude, the structure of humour esteem is generalizable across media. Yet, there is also some advertisement specific alteration and future research may handle the question of whether the 3WD includes all aspects of humour esteem across media types. Moreover, knowing the target group of a product (and personality features of this group) may aid to tailor the humour of the advertisement to equal the “humour taste” of possible customers.