Publications
Publication details [#63853]
Chen, Qiaoyun and Guiying Jiang. 2018. Why are you amused: unveiling multimodal humor from the prototype theoretical perspective. The European Journal of Humour Research 6 (1) : 62–84.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
The European Journal of Humour Research
Annotation
This article regards multimodal humour via the lens of prototype theory in the frame of conventional incongruity theory of humour, targeting a united linguistic and semiotic humour approach. The cognitive mechanisms behind multimodal humour and its grasp are debated.