This paper began with Vertovec’s (2007a, b) original superdiversity definition and the context within which it was proposed. It then examined the uptake of this term within sociolinguistics in terms of: uptake by a research community; uptake as a descriptor for settings that are more intricate than settings limned as multicultural, and uptake as an invitation to rethink some of the theories, methods, and linked notions employed in social science in general and especially in sociolinguistics. The mass of the discussion focused on ideas about contact, language, identity, community, and approaches to contact settings. It is argued that more than anything else, the idea of superdiversity has given inspiration for a rethinking of a host of sociolinguistic notions that center on the links between contact, language, identity, and community, and approaches to grasping all of this. The now regular use of ethnography and discourse analysis, informed by work in semiotics and social theory, have supplied novel notions, like scale and chronotopic identity. These new notions propose special promise for grasping the relationships between contact, continuity, and change. At the same time, linked work on how social value and normativity is reflexively produced, circulated, policed, and tied to identity has supplied novel ways of grasping how diversity is managed via diversity talk that happens at several scales: from face-to-face talk about contact to commentaries about contact. Together, this work has underlined a need to strive to grasp the raveld surrounding contact.