Publications

Publication details [#64359]

Molek-Kozakowska, Katarzyna. 2018. Distance crossing and alignment in online humanitarian discourse. Journal of Pragmatics 124 : 1–13.

Publication type

Article in journal

Publication language

English

Keywords

discourse | genre | internet | message1 | organization

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

Distance crossing and alignment are construal operations with a pragmatic aim. Humanitarian discourse proximizes the distant beneficiary and aligns charity work with donor values. Textual and visual resources are strategically employed for solicitation and self-legitimization effects.