Publication details [#64438]

Matley, David. 2018. “Let's see how many of you mother fuckers unfollow me for this”: The pragmatic function of the hashtag #sorrynotsorry in non-apologetic Instagram posts. Journal of Pragmatics 133 : 66–78.
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This paper joins first- and second-order approaches to online impoliteness. Recurrent content of sorrynotsorry posts covers memes, selfies and food• sorrynotsorry is a non-apology marker with possibly abusive Instagram posts. #sorrynotsorry permits complicitous and oppositional stances on fitness norms. Hashtags are a vital element of self-presentation and audience management strategies.