This article handles the That's what she said, a pragmatic idiom which has heretofore barely got any attention. An expanded formulaic continuum is presented proposing classificational space for That’s what she said. The concept Isolated Formulaic Punchline is suggested as an extra subcategory to pragmatic idioms. This is done so to finally bridge the gap between Kecskés's up-to-the-minute formulaic framework on the one hand and the broad set of formulaic verbal humor strategies on the other.