Publications

Publication details [#64511]

Kang, M. Agnes. 2018. Visual arguments and discriminatory discourse: Comparing modes and affordances in representations of Mainland Chinese in Hong Kong. Language & Communication 60 : 94–107.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | modality | political language | prejudice | written language

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/

Annotation

Visual mode can convey various topoi or help those conveyed in written text. Affective topoi are efficiently conveyed via visual mode. The affordances of mode cover access to other genres of the same mode. A multimodal text can draw on varied rationalizing arguments for the same topos.