Publications
Publication details [#64514]
Chaidas, Dimitrios. 2018. Legitimation strategies in the Greek paradigm: A comparative analysis of Syriza and New Democracy. Language & Communication 60 : 136–149.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Elsevier
Journal WWW
Annotation
Syriza's multimodal legislative election (2015) discourse utilized the modes of gaze and voice. Syriza's rhetoric was mostly emotional and centered on Tsipras' moral pre-eminence. Syriza's campaign upheld the hope and change profile of January's campaign. New Democracy exploited instrumental rationalisation and nationhood signs broadly. The quantitative assay intensified the findings of the multimodal assay.