Publications

Publication details [#64552]

Zhang, Yiqiong. 2018. Retailing science: genre hybridization in online science news stories. Text & Talk 38 (2) : 243–266.

Publication type

Article in journal

Publication language

English

Keywords

genre | news reporting | press release | university | website

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/TEXT/html

Annotation

This paper examines how marketing and science rhetoric have become ensconced in online science news stories. It proposes that the news story genre is a hybridization of promotional discourse for marketization and science discourse for explanation.