This paper elucidates how, in a Web 2.0 context, narrative ways of knowing spread indexical value associated with performances of accent. It collates the information-storing and -sharing functions of Web 1.0 and Web 2.0, making an analogy between these two Internet conceptualizations and Jerome Bruner’s two distinct modes of knowing in his (1986) book Actual minds, possible worlds: logico-scientific and narrative.