Publications

Publication details [#64874]

Walther, Joseph B., Nicole C. Krämer, Leonie Rösner, German Neubaum and Stephan Winter. 2018. The Effect of Bilingual Congruence on the Persuasive Influence of Videos and Comments on YouTube. Journal of Language and Social Psychology 37 (3) : 310–329.

Publication type

Article in journal

Publication language

English

Keywords

bilingualism | comment | internet | persuading | video

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

Expanding the prototypes concept in social identification theory, study explored the persuasive impact of comments backing or mocking a public service notification video on YouTube, where comments’ language either equalled or diverged from the videos’.