Publications

Publication details [#64989]

Diez-Arroyo, Marisa. 2018. Metarepresentation and echo in online automobile advertising. Lingua 201 : 1–17.

Publication type

Article in journal

Publication language

English

Keywords

advertising | internet | reader | relevance theory | representational structure

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This paper tries to elucidate the rhetorical input of echoing fashion in online automobile advertising within the Relevance Theory framework. It inarms the notions of metarepresentation and echo and extends them beyond traditionary relevance-theoretic boundaries.