Publications

Publication details [#64989]

Diez-Arroyo, Marisa. 2018. Metarepresentation and echo in online automobile advertising. Lingua 201 : 1–17. https://doi.org/10.1016/j.lingua.2017.08.008
Publication type
Article in journal
Publication language
English
Place, Publisher
Amsterdam: Elsevier

Annotation

This paper tries to elucidate the rhetorical input of echoing fashion in online automobile advertising within the Relevance Theory framework. It inarms the notions of metarepresentation and echo and extends them beyond traditionary relevance-theoretic boundaries.