Publication details [#64989]

Diez-Arroyo, Marisa. 2018. Metarepresentation and echo in online automobile advertising. Lingua 201 : 1–17.
Publication type
Article in journal
Publication language
Place, Publisher
Amsterdam: Elsevier


This paper tries to elucidate the rhetorical input of echoing fashion in online automobile advertising within the Relevance Theory framework. It inarms the notions of metarepresentation and echo and extends them beyond traditionary relevance-theoretic boundaries.