This paper handles Main Kuch Bhi Kar Sakti Hoon (MKBKSH), an entertainment-education gumption in India that strategically employed storytelling on television, radio and digital platforms to obelize and defy ruling patriarchal discourses. It also handles the employment of an interactive voice response (IVR) system to ask feedback from varied audience members. . In so doing, MKBKSH not only garnered a staggering audience of 400 million, it pioneered the use of an interactive voice response (IVR) system to invite feedback from diverse audience members and to track their engagement with the programme in real time. Our analysis documents 1.7 million calls from over 390,000 unique phone numbers. Given the high penetration of mobile telephony in India, and its uniquely invitational nature, the IVR system enabled women, youth and the less privileged, to access curated content, answer questions and share personal opinions and actions inspired by MKBKSH. The IVR’s simple user interface and purposive use – akin to the ‘voicebook’ of the have-nots – hold important implications for the design, implementation and evaluation of large-scale, real-time communication and social change interventions.