Publications

Publication details [#65377]

Hong, Soo Jung. 2018. Culturally tailored narrative evidence about family health history: a moderated mediation analysis. Asian Journal of Communication 28 (4) : 377–396.

Publication type

Article in journal

Publication language

English

Keywords

culture | health | message1 | narrative | persuasion

Place, Publisher

Routledge

Annotation

This inquiry essays a theoretical model called the Extended Elaboration Likelihood Model for Narrative Evidence Processing (EELM-NEP) to explore links between message processing, message results, and behavioral intentions (BI) in the context of family health history communication.