Publication details [#65433]

Gregori-Signes, Carmen and Miguel Fuster-Márquez. 2018. Persuading consumers: The use of conditional constructions in British hotel websites. Discourse & Communication 12 (6) : 587–607.
Publication type
Article in journal
Publication language
Place, Publisher
SAGE Publications


Hotel websites use textual and non-textual strategies with the aim of changing online visitors into customers. This paper centers on two linked textual facets: how consumers are discursively read and how conditional constructions are employed to persuade consumers of the sufficiency of the hotel (here: 114 British hotel websites).