Publications

Publication details [#65439]

Ferguson, Jenanne and Lena Sidorova. 2018. What language advertises: ethnographic branding in the linguistic landscape of Yakutsk. Language Policy 17 (1) : 23–54.

Publication type

Article in journal

Publication language

English

Keywords

advertising | ethnography | language policy | language shift | language use

Language as a subject

Russian | Sakha

Place, Publisher

Springer

Annotation

Employing a survey of Yakutsk’s linguistic landscape in 2013–2015, this study assays the presence of Sakha and the indexical meanings linked to its usage; examples from the commercial sphere propose it is getting important in a campaign of “ethnographic branding”.