Publication details [#65443]

Schedel, Larissa Semiramis. 2018. Turning local bilingualism into a touristic experience. Language Policy 17 (2) : 137–155.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


Taking the example of a bilingual guided tour in Murten (Switzerland), this article centers on the linguistic management taken by the implicated touristic institutions in order to wrap up and adapt the local linguistic diversity to change it into a touristic experience that can be commodified on the tourism market.