Publication details [#65444]

Brennan, Sara C. 2018. Advocating commodification: an ethnographic look at the policing of Irish as a commercial asset. Language Policy 17 (2) : 157–177.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


Predicated upon ethnographic fieldwork in two towns in the Irish Republic, this paper examines the local parley, assent, and dispute of two community-level Irish language interest groups’ efforts to settle the use of Irish in business by mobilizing discourses of language commodification to set Irish as a commercial gain.