Publication details [#65592]

Forceville, Charles and Jens E. Kjeldsen. 2018. The affordances and constraints of situation and genre. Visual and multimodal rhetoric in unusual traffic signs. International Review of Pragmatics 10 (2) : 158–178.
Publication type
Article in journal
Publication language
Place, Publisher


Traffic signs form an ideal category to state that visuals and multimodal texts can act rhetorically or even argumentatively. This paper first assays some rare cases of the genre and then debates a few visual and multimodal signs whose argumentative potential no longer relies on specific traffic-linked situations but decisively relies on the sham that they are traffic signs.