Publication details [#65733]

Feng, Dezheng (William). 2019. Interdiscursivity, social media and marketized university discourse: A genre analysis of universities' recruitment posts on WeChat. Journal of Pragmatics 143 : 121–134.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
Amsterdam: Elsevier


This article assays novel traits of universities' recruitment posts on social media. They are an interdiscursive blend of policy discourse and promotional discourse, with refined talent hierarchies and stressed compensation information. Visual images, tables, and personalized language predominate in most posts. The paper gives novel grasp of the enlistment hype in China and the affordances of WeChat.