This article examines how im/politeness can be handled from a discursive pragmatics view. Pragmatics and discourse analysis are interlinked but diverge mainly in terms of the assay units related to them. A trichotomy grasping the macro/meso/micro levels of sociological search is required. Genres/texts are pivotal to a discursive pragmatics. A really discursive approach to im/politeness should ease the assay of phenomena at the meso-level. It should unveil the dynamic interaction among these three levels too.