Publications
Publication details [#66141]
Yueh, Hsin-I Sydney. 2019. From Japanese otaku to Taiwanese zhainan: Understanding transcultural masculinity through a cultural term in Taiwan. Journal of International and Intercultural Communication 12 (2) : 111–127. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
A borrowed neologism can serve as a cultural term to grasp personhood, communication, and relationship in a given speech community. For example, lent from the Japanese term otaku, the Mandarin term zhainan not only carries the original Japanese meanings, but also produces localized meanings about masculinity amid Taiwan Mandarin speakers.