Publications

Publication details [#66152]

Liu, Donghong and Hong Wang. 2019. Cultural Values Are Communicated: How Hotel Introductions Persuade. Journal of Intercultural Communication Research 48 (1) : 35–51.
Publication type
Article in journal
Publication language
English
Keywords
communication | culture | discourse | hotel reservation | persuasion | value
Place, Publisher
Routledge

Annotation

This inquiry handles the question of how to theorize the role of cultural values in communication via persuasion. A multi-method approach is employed to encode 60 English hotel introductions and 60 Chinese ones for data assays.