Publication details [#66154]
Jansen, Carel and Geke van der Kroef. 2019. The Impact of Receivers’ Nationality and Cultural Orientation on the Effects of Fear Appeals in Health Communication. Journal of Intercultural Communication Research 48 (1) : 72–90.
Article in journal
Dutch (n = 52), Chinese (n = 50), and South Africa (n = 166) partakers either read a self-targeted or a family-targeted fear appeal message about chlamydia. This paper confirms prior doubts on the relevance of receivers’ nationality and cultural orientation for evolving a fear appeal message.