Publications

Publication details [#66179]

Yuan, Sheng. 2019. Comparative analysis of Chinese and Japanese corporate communication on facebook and twitter. Chinese Journal of Communication 12 (2) : 224–243.
Publication type
Article in journal
Publication language
English
Keywords
business language | communication | complaining | internet | response | social network
Place, Publisher
Routledge

Annotation

This study compares the communication strategies of Chinese and Japanese companies on Facebook and Twitter and assays the public responses and complaints on these corporate social networking sites.