Publication details [#66212]

Zhu, Yunxia, Laikun Ma and Jiang Ruochen. 2019. A cross-cultural study of English and Chinese online platform reviews: A genre-based view. Discourse & Communication 13 (3) : 342–365.
Publication type
Article in journal
Publication language
Place, Publisher
SAGE Publications


This inquiry employs a cross-cultural viewpoint based on genre analysis and cross-cultural rhetoric study to compare English and Chinese reviews about users’ peer-to-peer accommodation experiences in two popular platforms in China, Airbnb and Xiaozhu (China’s Airbnb platform).