Publications

Publication details [#66324]

Hooijdonk, Charlotte van and Tessa Van Charldorp. 2019. Sparking conversations on Facebook brand pages: Investigating fans' reactions to rhetorical brand posts. Journal of Pragmatics 151 : 30–44.
Publication type
Article in journal
Publication language
English
Keywords
brand name | comment | conversational analysis | internet | participation framework | response | rhetoric
Language as a subject
Dutch
Place, Publisher
Elsevier
Journal WWW
www.sciencedirect.com/web-editions

Annotation

This study discusses fans' reactions to rhetorical posts on Facebook brand pages.