Publication details [#66430]

Cappella, Joseph N., Erin K. Maloney, Yotam Ophir and Emily Brennan. 2019. The Effects of Graphic Warning Labels’ Vividness on Message Engagement and Intentions to Quit Smoking. Communication Research 46 (5) : 619–638.
Publication type
Article in journal
Publication language
Place, Publisher
London: Sage


This inquiry explored the effects of manipulating the level of vividness via the presence of various textual and visual elements in the context of tobacco warning labels.