Publications
Publication details [#66972]
Roderick, Ian. 2019. Neoliberal multiculturalism and the discourse of primitivism at Walt Disney World’s Pandora. Journal of multicultural discourses 14 (3) : 195–207. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
A Multimodal Critical Discourse Analysis approach to the Walt Disney World attraction Pandora (The World of Avatar) as exemplifying neoliberal multiculturalism. Attention is paid to the use of materials, texture and colors in relation to the discourses of primitivism, progress, and sublimity.