Publications

Publication details [#66999]

Akinro, Ngozi and Lindani Mbunyuza-Memani. 2019. Black is not beautiful: Persistent messages and the globalization of “white” beauty in African women’s magazines. Journal of International and Intercultural Communication 12 (4) : 308–324.

Publication type

Article in journal

Publication language

English

Keywords

beauty | globalization | visual content analysis

Place, Publisher

Routledge

Annotation

Using Dyer’s whiteness concept and a visual content analysis approach, this inquiry focuses on how four influential African magazines portrayed African women from 2010 to 2015 in an era of globalization. Findings suggest that African magazines represent an image of beauty rooted in white/western/Eurocentric beauty standards.