Publications

Publication details [#67036]

Yue, Cen April. 2019. Exploring strategic public relations management in China: current state and challenges. Asian Journal of Communication 29 (6) : 500–524.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

Applying four generic principles that are most relevant to strategic public relations management, this inquiry explores the extent to which public relations is strategically managed in China.