Publication details [#67041]

Skoric, Marko M. and Nan Zhang. 2019. Making the news: environmental NGOs and their media visibility in China. Chinese Journal of Communication 12 (4) : 395–413.
Publication type
Article in journal
Publication language
Place, Publisher


This inquiry was conducted to explore the factors that influence the media visibility of environmental non-governmental organizations (ENGO) in China. The findings show the importance of using various strategies to increase organizational visibility in news media and highlighting the differences between using websites, Weibo, and WeChat in easing the media visibility of ENGOs in China.