Publication details [#67058]
Teo, Peter and Songsha Ren. 2019. Marketization of universities in China: A critical discourse analysis of the university president’s message. Discourse & Communication 13 (5) : 539–561.
Article in journal
By exploring the university presidents’ messages published in the websites of 36 top-ranked universities in China, the goal is to determine the extent to which this institutionalized genre imbricates a marketizing role with other ideological imperatives.