Publications

Publication details [#67058]

Teo, Peter and Songsha Ren. 2019. Marketization of universities in China: A critical discourse analysis of the university president’s message. Discourse & Communication 13 (5) : 539–561.

Publication type

Article in journal

Publication language

English

Keywords

critical discourse analysis | genre | ideology | marketization of universities | university president's message

Place, Publisher

SAGE Publications

Annotation

By exploring the university presidents’ messages published in the websites of 36 top-ranked universities in China, the goal is to determine the extent to which this institutionalized genre imbricates a marketizing role with other ideological imperatives.