Depending on context: to depict soaring prices as fires is to perform the act of complaining; to portray the perpetrator of a sex crime as a wolf is to accomplish the action of condemning ; to draw the ship of state sailing toward catastrophe is simultaneously to perform the action of warning and to issue a prediction; etc. It follows that, if political cartooning is action, then having a cartoon spiked is failure to act. The discussion of silenced speech acts cannot fail to have already been noticed by other scholars. Yet, so far little attention has been paid to this phenomenon, especially in multimodal and intercultural pragmatics. Apart from substantiating the claim that it makes sense to study speech acts in political cartoons, this article investigates the situational factors that may affect the editorial decision-making of a given newspaper. Using a corpus of selected American, British, Egyptian, and Jordanian cartoons, it is argued that the appropriateness conditions of (verbo) visual speech acts (and of discourse generally) depend on the context models of the participants (cartoonists/viewers).