Publications

Publication details [#67437]

Motschenbacher, Heiko. 2006. 'Women and Men Like Different Things'?: Doing Gender als Strategie der Werbesprache ['Women and Men Like Different Things'? - Doing Gender as a Strategy of Advertising Language]. Tectum.
Publication type
Book – monograph
Publication language
German
Keywords
advertising | gender | media language | stereotype | women's magazine | women's vs. men's language
Language as a subject
English
ISBN
3-8288-9073-3

Annotation

This book presents work investigating the discursive construction of commercial gender identities in British and US women's and men's magazines (Cosmopolitan and Men's Health), exploring how advertising language constructs women and men as different and therefore in need of different products.