Publications

Publication details [#67441]

Bendel, Sylvia and Gudrun Held, eds. 2008. Werbung - grenzenlos: Multimodale Werbetexte im interkulturellen Vegleich [Advertising - borderless: Multimodal advertising texts in intercultural comparison]. Peter Lang.

Publication type

Book – edited volume

Publication language

German

Keywords

advertising | multimodal discourse analysis

ISBN

978-3-631-56621-3

Annotation

Edited collection presenting research on advertising texts from various cultures

Articles in this volume

Motschenbacher, Heiko. Werbesprachliche Genderstilisierung für globale Zeitschriften-Communities [Gender stylisation through advertising language for global magazine communities]. 57–76