This article provides an ethnographically based discourse analysis of linguistic practices of heterosexual construction in a transnational media context, Eurovision Song Contest press conferences. It aims to shed light on how research on heterosexualities can contribute to the critical discussion of heteronormativity as commonly found in Queer Linguistics. The analysis identifies the following patterns of heterosexual construction: 1. talk about spouses, partners and family, 2. talk about heterosexual love song lyrics, 3. binary gender polarisation, and 4. the projecting of heteronormative desire onto participants. This order roughly corresponds to an increase in the heteronormative force of the constructions found. More blatant forms of heteronormative enforcement prove to cause negative reactions in this community of practice. It is argued that the sexual constructions documented incorporate aspects of both sexual identity and desire and that the transnational salience of the context facilitates a stronger confrontation of heterosexual construction with alternative discourses.