Publications

Publication details [#67447]

Kelly-Holmes, Helen and Gerlinde Mautner, eds. 2010. Language and the Market. Palgrave Macmillan.

Publication type

Book – edited volume

Publication language

English

Keywords

advertising | business language | marketization

ISBN

978-0-230-21060-8

Annotation

Edited volume on how language is used in commercial and/or business contexts

Articles in this volume

Motschenbacher, Heiko. Speaking commercial femininities and masculinities: Advertising language in Cosmopolitan and Men's Health magazines. 201–212