Publications

Publication details [#67477]

Motschenbacher, Heiko. 2008. 'Women and men like different things'?: Doing gender as a strategy of advertising language. English and American Studies in German 41 : 34–37.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | advertising | discourse analysis | gender | media language | stereotype | women's magazine
Language as a subject
English

Annotation

This article summarises findings from a PhD thesis on advertising language and gender that was originally published in German.